Case Study

Building the fundraising infrastructure to carry a national growth plan.

Teach Plus·Advisory·National·2025
$13M to $20M
2025 revenue growth target
$5M
Individual giving target by 2025, built up from near zero
1 new role
Regional fundraising role designed to bridge national and local giving

Foundations built Teach Plus. Getting to twenty million dollars meant adding a channel most foundation-funded organizations never build: real individual giving, with the staffing and systems to support it, not just the ambition.

Mike Montoya, Founder and CEO, Stronger Consulting
The Challenge

An ambitious plan, one fundraising channel

Teach Plus, a national teacher leadership organization, built an ambitious 2025 strategic plan: growing from roughly $13 million to $20 million in annual revenue, doubling its network of teacher leaders from 2,000 to 4,000, expanding from 12 to 16 states, and mobilizing more than 35,000 educators and partners. Its fundraising, however, ran through essentially one channel.

First
Fundraising concentrated in one channel.

Revenue came overwhelmingly from foundation grants at the national and regional level, with individual giving, an opportunity Teach Plus itself sized at $5 million or more a year, essentially untapped.

Then
Unclear roles between national and regional teams.

Local Executive Directors and the National Development Team had no clearly defined division of fundraising responsibility, professional development needs, or coordination process.

Also
Systems not built for the growth ahead.

Teach Plus's CRM and donor management process were not structured to support an individual giving program, prospect research, or the reporting a larger, more diversified fundraising operation would require, leaving that multi-million dollar opportunity largely uncaptured.

The Approach

The Stronger approach

First
A three-phase fundraising audit and analysis.

Interviewed national and regional staff, reviewed CRM operations and donor management practices, and benchmarked comparable organizations' fundraising staffing and structure across a structured three-phase engagement: an audit, an evaluation and analysis phase, and a strategic fundraising plan.

Then
A staffing and donor management model built for individual giving.

Recommended a new Regional Development Director role to bridge national and local fundraising, clarified which donor management activities (identification, cultivation, solicitation, and stewardship) belonged to national versus regional teams within a donor stewardship framework organized by giving level, and defined a Local Advisory Board model to extend regional donor relationships without diluting national board governance.

Next
A phased path into individual giving.

Built a multi-year roadmap to grow individual giving toward Teach Plus's own $5 million target by 2025, starting with pilot sites and Local Advisory Boards before expanding system-wide, so Teach Plus's largely foundation-funded model could diversify without abandoning what already worked.

Teach Plus teacher leaders in conversation
Funding the Network Behind the Classroom

Teach Plus mobilizes teacher leaders to shape the policies and practices that affect their classrooms and students. A fundraising engine that can grow past foundation grants alone, with real individual giving behind it, is what lets that network of teacher leaders keep expanding into new states and reaching more educators and partners.

The Outcomes

What Teach Plus gained

A clearer, more accurate donor pipeline
Teach Plus adopted new CRM stages to distinguish a donor who had been asked from one who had confirmed a gift, giving national and regional teams a more accurate read on projected versus actual revenue.
A new regional fundraising role
Teach Plus created and began hiring for a Regional Development Director position, bridging national and local fundraising and positioning Executive Directors as primary regional solicitors.
A defined path into individual giving
Teach Plus had a phased roadmap, moving from pilot sites to a systemwide individual giving program, with stated milestones of $100K in 2023, $1M in 2024, and $5M by 2025.
A shared fundraising roadmap across teams
Clarified which donor management activities belonged to the National Development Team versus regional Executive Directors within a donor stewardship framework organized by giving level, replacing an informal division of labor with a defined process.

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